Popular Pages – New Filter

Hi Folks!

New Filter
We’ve added a NEW filter to the Popular Pages stat.

What does this New Filter do?
This new filter helps you to identify your converting keywords.

Your “converting keywords” are the keywords that result in visitors to your site:

  • making a purchase
  • signing up for a service
  • downloading a brochure
  • or completing any other desired action on your site

How does this help me?
Information about your converting keywords is incredibly valuable.

If you can identify the exact search terms that actually result in sales (or sign-ups, or downloads, etc) on your site, then you can focus your advertising and SEO efforts on these terms. This should allow you to maximize your revenues and minimise your spend on marketing.

Can I see an example?
Sure! Let’s use this fictional site “Bites Bakery” to explain how this works…

Bites Bakery

Bites Bakery has a website which allows its customers to order cakes and other baked goods online. For Bites Bakery, a conversion (or success) is the placement of an order online.

Keyword Analysis

With StatCounter your “Keyword Analysis” gives you a list of the ACTUAL search terms used to find your site. For Bites Bakery, you can see that people searched for :

    bites bakery
    chocolate cake
    cherry pie recipe etc

From the above, we know the search terms that are bringing visitors to Bites Bakery… but which of these search terms result in actual orders being placed? To find this out, we need to look at the Popular Pages stat…

Popular Pages

If we look at the Popular Pages for Bites Bakery, we can see that:

  • 257 people visited the homepage
  • 31 people added a product to their baskets
  • 6 people tried to checkout
  • But only 4 people successfully completed the order process and visited the order-confirmation.php page – it’s these “converting keywords” that we are really interested in.
    (Don’t forget! It’s the “converting keywords” that result in a sale/sign-up/download on your site!)

We want to find out which keywords result in people confirming an order. To do this, we drilldown on the page www.bitesbakery.com/order-confirmation.php and apply the Keyword Analysis filter.

Popular Pages – Drilldown Arrow

First step is to click the “drilldown” arrow beside the webpage you are interested in. For Bites Bakery, we are interested in people who made an order online – that is, the people who reached the Order Confirmation page.

Popular Pages – Apply Filter

Next step is to apply the “Keyword Analysis” filter – click the link.

Popular Pages – Filtered by Keyword Analysis

Now, we see a list of the keywords used by the visitors who reached the Order Confirmation page. With this information we can see that:

    Although 40 people found the Bites Bakery Site by searching for “chocolate cake” (see Keyword Analysis), only 1 of these people “converted” and placed an order online (see Popular Pages filtered by Keyword Analysis). That means for the search term “chocolate cake” we had 1 order from 40 searches => 2.5% conversion rate

    On the other hand, while only 9 people found the site by searching for “dark chocolate cake” (see Keyword Analysis), 1 of these people “converted (see Popular Pages filtered by Keyword Analysis). That’s 1 order from 9 searches => 11% conversion rate

From the above it’s clear that we are getting a far better return on the search term “dark chocolate cake” than for “chocolate cake” – this information is useful in deciding where to direct our SEO efforts and marketing spend.

Use the “Keyword Analysis” filter on “Popular Pages” to identify the search terms that send visitors to a particular page on your site.

Note re New StatCounter SC4 System
As a result of the delays we have experienced converting all members to the new StatCounter platform, we have made this new filter available on BOTH the old StatCounter SC3 system as well as on the new SC4 system. Our tech team continue to work on the conversion project – we are terribly anxious to get the conversion done as this will allow us to release many new features and improvements. Thanks so much for your patience and enjoy the new filter!


  1. Wow, new things. I like when I get new things for free. Thank you and keep it up guys.

  2. Cool stuff. Thanks for your effort to give us cool tools.
    I’m using statcounter and recommending to my friends.


  3. Keep up the great stuff coming. Love you guys.

  4. Thats very nice to see new features of Statcounter. I have always been a fan of statcounter.


  5. Great. I’m finding this one of the most useful features at StatCounter.

  6. it would be useful if the respective search engine is also tagged to the converting keyword. for example may be i should spend a bit less on “dark chocolate cake” on yahoo that Google due to the latter’s higher conversion

  7. I don’t comment often on the posts, but just wanted to congratulate you for this one. Subscribed to your feed!

  8. This is a great tool.
    Before I had to scroll down all the logs, to see each word point to each page on my site.
    Now I have all together.

    That is a very good help

    Thanks Baptista

  9. Wow, I love this new feature! Very handy and useful.

    I can’t wait to get Exit Links statistics in SC4 as well, my new SC projects have it of course, but regretfully old ones still don’t.

  10. This feature is a super option……thanks StatCounter Team……………..

  11. Nice to see new features ๐Ÿ™‚ One trick I use with SC is to create a second project and put the code on my order page. I use a redirect (as an affiliate) to direct people to a merchant, and the redirect script contains the new project code. This makes it very easy to track referrals and can be put on multiple sites or referal pages very easily. Then, of course, you can get all the usual stats for the new project as normal.

    A feature that would be very handy to expand this would be to change the “Project” page (where you see all the summary stats of every project) to show the number of “unique” visitors rather than page loads as it does now. This would save having to drill into every project to find out and make referal tracking easier.

  12. OMG this is an excellent service. Now i have come to know my best converting keywords.

    i was cheking more and i have a request with you, could you please do the same for “exit pages” and “exit links” because this the conversion for an affiliate.

    Many many thanks and wishing you great success ahead.

  13. I recall Armestrong’s quote: That’s one small step for man; one giant leap for mankind! Awesome indeed for every webmaster/blog owner to keep an eye on the ‘real keywords’ for a better SEO ๐Ÿ™‚

    As for the conversion SC3 —> SC4, it’ll take sometime as I understood from an earlier post so thanks a lot for keeping this available for SC3 users ๐Ÿ™‚

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