New Feature: Filter

Have you ever wondered…

  1. What search terms are Canadian visitors using to find my site?
  2. Which US states do I get most traffic from?
  3. Which pages on my site are most popular with visitors from London, England?

Our new “Filter” feature makes it easier for you to answer these questions and many others too. Let’s look at an example…

Keyword Analysis – Filter

Click “filter” on the Keyword Analysis page to access the available filters for this statistic.

The available filters will be displayed like this:


Use the “search term” filter to isolate keywords (or groups of keywords). In the example below, a bakery website uses this filter to examine those keywords in their stats which include the term “cake”.


Use the “entry page” filter to identify which keywords result in hits to specific entry pages (aka “landing pages”) of your site. In the example below, we examine which keywords result in hits to the Spanish language landing page on the bakery website.


It’s also possible to combine filters. For example, our bakery can examine all keywords containing the term “cake” which result in hits to the Spanish language page on their site. They simply apply both the “search term” and “entry page” filters to their stats like this:


Use the “pageviews per visit” filter to exclude bounce visits (visits with only a single hit). This helps you to identify keywords which result in visitors viewing two or more pages of your site.

Bounce visits occur when a visitor enters your site then “bounces” away again having only viewed one page on your site. (Although often considered a negative, bounce visits may not necessarily be a bad thing… but that’s a blog post for another day ;))

Use the “labelled visitors” filter to isolate the keywords used by the visitors you have labelled within your StatCounter project (Note: the “labelled visitors” filter is hidden if you haven’t yet labelled any visitors in your project).

Use the “country” filter to review the keywords used to find your site by visitors from a specific country.



Filters are available on all of the most popular stats pages on StatCounter, and some stats pages have extra filters relevant to the stat in question.  We’ll be continuing to expand the range of filters available as well as the stats pages that are covered by filters.

Feedback Please!

We would be really grateful if you could take some time to have a look at the new filter options. Let us know what you think. Any questions on what the filters mean? Any confusion on interpreting the stats? Is there another filter that you would find useful? What other options would you like to have available?

Your feedback is vital and will be used to refine and improve this new feature. Thank you folks.

– The example bakery site and related stats used in this blog post are entirely fictional.
– The filter feature is under ongoing development – expect changes and additions.
– Question 1 above can be answered by going to “Keyword Analysis”, filter by “Country” and select “Canada”
– Question 2 above can be answered by going to “Country/State/City/ISP”, choose the “State/Region” option, filter by “Country” and select “United States”
– Question 3 above can be answered by going to “Popular Pages”, filter by “Town/City” and select “London, United Kingdom”


  1. That will be helpful in finding specific kind of results, much easier way.
    Holi SMS 2013

  2. its really amazing future, now we can find any keyword easily which we need to improve in SEO

  3. I am using StatCounter in my blog to use new features introduced by your company.

  4. I love StatCounter – can’t wait to try the new filter feature!!!! Thanks for providing such a great product!

  5. Try again

    I cant se what keyword my visitors used to find my blog.
    When i look it ony says “No data”..

    When i check “Recent Keyword Activity”. Same ting happend. “No data”

    Whats wrong?

  6. Jag kan inte se vilka sökord besökare använt för att komma till min blogg. Det står bara “NO data”

    På Recent Keyword Activity står det också No data.

    Jag vet ju att jag kunnat se det förut men minns inte hur jag gjorde och på det sättet ni visar här fungerar det inte.

  7. SEO Optimization is evolving at a very fast pace. This allows search results to be very accurate.

  8. Just notice this blog. Hope I find help to getting my site rating up on google.

  9. its really amazing future, now we can find any keyword easily which we need to improve in SEO

  10. AWESOME! That will help us save a lot of time as we can narrow down by making use of it. That way, we can access lot of related information quickly and improve our services even more for our users.

    Thanks StatCounter!

  11. As a longstanding customer of StatsCounter, I am always interested in their new ideas.

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