New Feature: Incoming Traffic

We’re excited to launch a new feature today; ‘Incoming Traffic’!

Learn about your Traffic Sources

Our new ‘Incoming Traffic’ stat combines information from our Keyword and Came From stats with information on Direct Traffic to your site to give you new insights into how your website is generating traffic.


Direct Traffic: This is where a visitor types your website URL directly into the address bar of their browser, or they use a browser bookmark to access your website.

Referring Websites: A referring website is simply a website which refers (or sends) traffic to your site via a link. Where referring websites (which are not recognised Search Engines/Social Media sites – see below) have links to your website, any traffic generated via those links will be indicated here e.g. a link from a blog post or forum.

Social Networks: A referring website that we’ve identified as a social network e.g. Facebook or Twitter.  Most social networks don’t provide full referral information on the specific page that brought visitors to your site e.g. facebook just gives the referrer info as or Information on the specific facebook page which referred traffic to your site is not available.

Paid Search Traffic: This is traffic from paid advertising e.g. AdWords or BingAds. (Are you paying for advertising on another ad network? If so, please let us know so that we can add this network to our paid search traffic stats.)

Organic Search Traffic (or Search Engine Referrals): This is traffic which results from a user performing a search using Google/Bing/Yahoo etc. and clicking on one of the general (or organic) search results rather than one of the sponsored/paid results.  If you don’t have any paid search traffic, then this item is simply labelled ‘Search Engine Referrals’.

Direct Domain Searches: These are searches where your visitors type your domain (e.g. OR keywords which match your domain (e.g. Stat Counter) directly into a Search Engine. We’ve listed these separately as these queries indicate that the user is already aware of your site and is locating your site via a search engine for convenience rather than typing the URL directly into a browser address bar.

Detailed Information

On the right hand side of the legend entries, you can expand some of the items to get a detailed view of the top entries for that category:


This feature can give you a quick overview of the top referring websites. For further details, you can open the ‘Came From’ stats page using the link provided.

Learn about New Referring Websites (note: not always visible)


“New Referring Websites” alerts you to new links to your website from around the web. It works by looking for new ‘Came From’ links (which are not already in your log file of stats) which are generating relatively high levels of incoming traffic. This can be a good way to discover external sites which have just added a link to your website. For example, if your website is mentioned in a forum post and is receiving traffic from the forum, then “New Referring Websites” will highlight this to you allowing you to respond to the forum thread if you wish.

Other News: Improved Navigation

As we launch our new Incoming Traffic stat, we’ve also taken the opportunity to begin improving the left navigation options on StatCounter. To start, we have grouped “Entry Pages” and “Exit Pages” under “Popular Pages”.  You can click the + symbol beside “Popular Pages” to access the sub-menu of stats available.


You can also choose to hide the sub-menu under “Incoming Traffic”: hover the cursor over the “Incoming Traffic” entry in the left navigation bar and click the minus icon which appears: incoming5

As always, we welcome your questions, comments and feedback below.


  1. Nice feature. would come in handy for sure when analyzing traffic 🙂 Keep the great work up StatCounter

  2. Thats great feature indeed. desperately looking for the desired options at one place in SC.

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  4. A very much useful feature, eager to use it

  5. Great feature, Really looking forward to use it
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  6. I am using google analytics and want to shift to statcounter. Really impressed with your feature. Thanks for great feature.

  7. nice feature keep hard work goin
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  8. Really its helps me lot. Easily i can analyse my incoming traffic with your circle chart. Wonderful making.. Hands of to you team…

  9. Thanks for this post, I’m really looking forward to use the new feature!

  10. Great new features! the most interesting one for me is the new referring websites.

  11. Happy to know about the new feature, and waiting for more similar features from statcounter which makes me stick to it.

  12. i love statcounter, very usefull for mi websites, and thanks for this new feature

  13. Am so please with you guys at statcounter…………
    So self explanatory and good visuals.This is a great feature to Statcounter and sure makes it easier than trying to figureout the layout in Googles Analytics.

  14. First I really love this new feature! But what I also need is a scrolling ‘Back to top’-Button – maybe an idea for your to do’s list. 😉

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