Google Keyword Problem

Have you noticed “Keywords Unavailable” in your StatCounter reports?

Unfortunately, this is due to a decision by Google to withhold this keyword information.

Since 2011 Google has been steadily expanding its policy of withholding keyword data for organic search. This means that website owners and professionals have limited access to the keywords used to find their sites. While we at StatCounter can’t undo what Google has done, we have added a new feature to our service to maximize and streamline access to available keyword data.

We have integrated Google Webmaster Tools (GWT) keyword data into our reporting. This means that you, our members, can have efficient, streamlined access to all available keyword data.

You can read more about it in our press release here.

How to link your StatCounter account with GWT

To integrate your GWT data into your StatCounter account, here is what you need to do:

  • Log in to your StatCounter account
  • Click the “Wrench Icon” beside your project name.
  • gwt-wrench3

  • Click “Import GWT Data”.
  • import-gwt

  • Finally, follow the steps outlined on the page to link StatCounter with your GWT account.
  • import-gwt-page2

New Keyword Analysis Options

After you have completed the steps above, the Keyword Analysis Stat will now have 4 new options as outlined below:


1. StatCounter Only

This is the usual Keyword Analysis stat.


2. Google Webmaster

This shows the GWT keyword data only. Note that the stats are presented in the familar StatCounter style.

3. Comparison

This shows the GWT keyword data alongside the StatCounter data. You can look at each keyword and compare direct StatCounter data with indirect data collected from GWT.

4. Merged

The ‘Merged’ option includes the standard StatCounter data but redistributes the Google portion of the ‘Keywords Unavailable’ data according to the spread of keywords in the Google Webmaster Tools dataset.


Email reports will automatically include this merged data.

New Stat: GWT Data

Finally there is an entirely new stat called GWT Data which is based solely on the GWT keyword data. It shows you the clicks, impressions and positions of your keywords.


You can click the drill down link beside each result to see how individual keywords have performed over time. See a sample graph below.


We hope this new addition to your stats is useful. Please share your thoughts, comments, questions and suggestions below.


  1. Thanks for adding this integration, this fixes part of the problem for us.

  2. Perfect! was wondering why a lot of the keywords were not showing!

    we do this ASAP

  3. Thanks a lot, the new feature looks to be very useful and handy!


  4. Hi Statcounter team, that was a good idea with practical implementations. When Search engines withholding keyword data and we site owners have limited access to the keywords used to find our sites, every idea for allowing us to access and integrate keyword data is highly appreciated. Thank you.

  5. As always you guys here at StatCounter are miles ahead of everyone else. I have been using you guys for years and you just keep moving forward with new improvements all the time.

  6. Thanks a lot statcounter, very very useful this integration. showing visit data at one platform will help everyone to save time.

  7. This is FANTASTIC NEWS! Statcounter will be fully useful again! I don’t know about the rest of you but I found it very hard to find this information in my webmaster control panel so this is going to make keyword info not only more useful but way more accessible. Thank you!

  8. Pingback: Web analytics provider StatCounter has a solution to the Google's 'not provided' keyword problem - New Media Services Nigeria
  9. In my sign up,I made an error putting http twice, how do I go back and correct that, don’t think the process has completed.?

    1. That’s very simple – just follow the instructions from the start again.

  10. Tip: The import initially failed for me. I then noticed that at step 3 of the process “Import your data” the website name suggested by Statcounter was capitalised (e.g. “”. When I changed this to all lower case (as per the site name in Google Webmaster Tools) the import worked.

    I guess it might just have been a coincidence and perhaps Google just took a while to process the new account? Might be worth Statcounter taking a look and mebbe forcing a LOWER on the URL string at this step? Or being explicit about ensuring the case matches too? Hope this helps someone 🙂

    1. Thanks for the feedback on this. I’m sure this will help others.

      The website name suggested by StatCounter is taken from your project settings. The domain you submit must exactly match and is case sensitive to what you have in your GWT account.

  11. Hello Everyone. I have tried this integration but the most of the result is showing “Encrypted Keyword” so it is not very helpful to me.

    but nice feature to have like this.

    Thanks statcounter Team

    1. That doesn’t sound right. Please send a ticket in to support so we can investigate.

  12. Sure i will try this value added feature included bu statcounter dev. Team and post my feedback later

  13. Hi, one of my sites in GWT is configured with “https://” before the URL and I’m not able to import the keyword data although I’ve added the authorisation email as a Restricted user.

    Is there any way around this problem?


    1. We’ll need to investigate – please contact support

      1. Hi admin,

        Thank you for your reply. I’ve already submitted a support ticket as requested.


  14. Hi, I’ve had the message “Initial import of Google Webmaster Tools data not yet complete. Check back shortly” for over 24 hours now, is this normal and I need to keep waiting or is there a problem?

    Many thanks for a great site.

    1. No that’s not right. That sounds like a temporary issue with your GWT account. Contact support and we’ll investigate.

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