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Google Keyword Problem

Have you noticed “Keywords Unavailable” in your StatCounter reports?

Unfortunately, this is due to a decision by Google to withhold this keyword information.

Since 2011 Google has been steadily expanding its policy of withholding keyword data for organic search. This means that website owners and professionals have limited access to the keywords used to find their sites. While we at StatCounter can’t undo what Google has done, we have added a new feature to our service to maximize and streamline access to available keyword data.

We have integrated Google Webmaster Tools (GWT) keyword data into our reporting. This means that you, our members, can have efficient, streamlined access to all available keyword data.

You can read more about it in our press release here.

How to link your StatCounter account with GWT

To integrate your GWT data into your StatCounter account, here is what you need to do:

  • Log in to your StatCounter account
  • Click the “Wrench Icon” beside your project name.
  • gwt-wrench3

  • Click “Import GWT Data”.
  • import-gwt

  • Finally, follow the steps outlined on the page to link StatCounter with your GWT account.
  • import-gwt-page2

New Keyword Analysis Options

After you have completed the steps above, the Keyword Analysis Stat will now have 4 new options as outlined below:


1. StatCounter Only

This is the usual Keyword Analysis stat.


2. Google Webmaster

This shows the GWT keyword data only. Note that the stats are presented in the familar StatCounter style.

3. Comparison

This shows the GWT keyword data alongside the StatCounter data. You can look at each keyword and compare direct StatCounter data with indirect data collected from GWT.

4. Merged

The ‘Merged’ option includes the standard StatCounter data but redistributes the Google portion of the ‘Keywords Unavailable’ data according to the spread of keywords in the Google Webmaster Tools dataset.


Email reports will automatically include this merged data.

New Stat: GWT Data

Finally there is an entirely new stat called GWT Data which is based solely on the GWT keyword data. It shows you the clicks, impressions and positions of your keywords.


You can click the drill down link beside each result to see how individual keywords have performed over time. See a sample graph below.


We hope this new addition to your stats is useful. Please share your thoughts, comments, questions and suggestions below.


  1. Having the same problem as Brittany on Aug. 2. A bit confusing…What user name should I be entering in the email address?? “” or just my google email address or my email address at my website??


  2. Having used statcountfor a lot of years, I am glad to see this added functionality! I spend a lot of time switching between platforms for simple data and this will save me time not having to log into gwt as often…

  3. The new GWT on statcounter is an excellent way to get what keywords people are using to find your site. However, when I click on the “GWT Data” the Pos data is incorrect. Or it does give us a true range of where exactly our keyword(s) are placed. I know it changes according to where you are in the world but it’s never close.
    For instance the GWT Data tells me my keywords are in pages 1-20 but when I use the same keywords provided they never show up on pages 1 through 20?

    Maybe someone can explain why this is so?

    1. Search Rankings vary when searches are conducted from different parts of the world and at different times. The ranking you see displayed is the actual rank position that your visitor saw (for your web page) from the location they are in, at the time they did the search.

      You MAY NOT be able to recreate this ranking directly, but the rank shown is the actual position of your web page on the search engine results page generated by your visitor’s query.

  4. Wow very cool. I am definitely going to give this a shot…thanks for the update! will report back once I setup

  5. Hey there,

    Took a few tries but it seems to have worked.

    A few things to note:
    a) Bulk import doesn’t seem to work (keeps failing)
    b) It failed the first time I tried to import for an individual project. Google must have timed out or something. I got the CloudFlare error below:

    > Website is offline
    > No cached version of this page is available.
    > Error 524 Ray ID: 155b3bd451ea0b0e
    > A timeout occurred

    c) Thanks for your hard work on this, it’s awesome!

    1. Thank you for your feedback on this. We’ll investigate your account to see if anything unusual was going on. Perhaps there was an unusually large amount of data to import.

  6. hi,
    you are right. First of all i have first time used Statecounter for my blog and i am very impressed with it and it also provide more information of visitor than other tool.

  7. Google might penalize this, like they did with sites that used link farms etc…

    1. Hi Helene,

      They are already penalizing website owners by withholding keyword data for organic search. In their blog post they recommended you use the keyword data from GWT. There is nothing to penalize by using this new feature from StatCounter.

  8. FWIW I avoid using Google for my own searches – too much chicanery going on there. Mamma is my preferred search engine, or failing that then Bing.

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