Google Keyword Problem

Have you noticed “Keywords Unavailable” in your StatCounter reports?

Unfortunately, this is due to a decision by Google to withhold this keyword information.

Since 2011 Google has been steadily expanding its policy of withholding keyword data for organic search. This means that website owners and professionals have limited access to the keywords used to find their sites. While we at StatCounter can’t undo what Google has done, we have added a new feature to our service to maximize and streamline access to available keyword data.

We have integrated Google Webmaster Tools (GWT) keyword data into our reporting. This means that you, our members, can have efficient, streamlined access to all available keyword data.

You can read more about it in our press release here.

How to link your StatCounter account with GWT

To integrate your GWT data into your StatCounter account, here is what you need to do:

  • Log in to your StatCounter account
  • Click the “Wrench Icon” beside your project name.
  • gwt-wrench3

  • Click “Import GWT Data”.
  • import-gwt

  • Finally, follow the steps outlined on the page to link StatCounter with your GWT account.
  • import-gwt-page2

New Keyword Analysis Options

After you have completed the steps above, the Keyword Analysis Stat will now have 4 new options as outlined below:


1. StatCounter Only

This is the usual Keyword Analysis stat.


2. Google Webmaster

This shows the GWT keyword data only. Note that the stats are presented in the familar StatCounter style.

3. Comparison

This shows the GWT keyword data alongside the StatCounter data. You can look at each keyword and compare direct StatCounter data with indirect data collected from GWT.

4. Merged

The ‘Merged’ option includes the standard StatCounter data but redistributes the Google portion of the ‘Keywords Unavailable’ data according to the spread of keywords in the Google Webmaster Tools dataset.


Email reports will automatically include this merged data.

New Stat: GWT Data

Finally there is an entirely new stat called GWT Data which is based solely on the GWT keyword data. It shows you the clicks, impressions and positions of your keywords.


You can click the drill down link beside each result to see how individual keywords have performed over time. See a sample graph below.


We hope this new addition to your stats is useful. Please share your thoughts, comments, questions and suggestions below.

196 comments on “Google Keyword Problem

  1. Your instructions imply that I must have a Google account, which means that I am not interested. Google know enough about my website without me also handing out personal information plus an email address for free that they can then link to my website. Having a relatively static website, I can live with my earlier, pre-2011 keyword analyses. It is a good idea to use the GWT data, but not at the cost of revealing my own identity to Big Brother.

    1. I agree you should not need to have a Google account to view your keyword data. Unfortunately we can’t undo what Google have done. To get access to all available keyword data you will unfortunately need a Google account. You could sign up for one and not link it to any email address. The amount of info you want to provide is up to yourself to decide.

  2. Correct me if I am wrong, but you are “guestimating” the “hidden keywords” by averaging out unsecured search with webmaster tools reporting?

    I really am not a fan of giving google any more data for free, so I am wondering exactly what you are doing here to show comparables.

    1. You have a number of ways to view this new data from GWT as detailed in the blog post.

      For the new ‘merged’ option, the Google portion of the ‘Keywords Unavailable’ data is redistributed according to the spread of keywords in the Google Webmaster Tools dataset.

      You aren’t giving Google any more data here at all. Rather, you are downloading the data Google already have and adding it to your StatCounter to improve the reports further. Enabling you to view all keyword data sources from StatCounter.

  3. Hi there, You’ve done an excellent job. I will certainly digg it and
    personally suggest to my friends. I am confident they’ll be benefited from this website.

    1. GWT provides an aggregated list of the top 2,000 search queries that drove traffic to a site for the previous 90 days. StatCounter can now integrate this data into its reporting interface. 90 days of data can be stored within free StatCounter accounts. Upgraded accounts can retain five years of data for future reference and analysis.

  4. This is maybe for people who do not care about their future. Google takes enough information and misuses this info frequently. All they want to make is money on your personal freely given info. You do not have any control over it unless you pay a fortune. This entire Google system stinks and is an invitation into anyones privacy, their own information is very much hidden. A one side street, hypocrisy at its highest.
    We do not care to give them any more information for their enrichment and misuse.

    1. You don’t need to give Google any more information to use this new feature. You can simply use it to automatically download the keyword data that Google has collected already.

Comments are closed.