Google Keyword Problem

Have you noticed “Keywords Unavailable” in your StatCounter reports?

Unfortunately, this is due to a decision by Google to withhold this keyword information.

Since 2011 Google has been steadily expanding its policy of withholding keyword data for organic search. This means that website owners and professionals have limited access to the keywords used to find their sites. While we at StatCounter can’t undo what Google has done, we have added a new feature to our service to maximize and streamline access to available keyword data.

We have integrated Google Webmaster Tools (GWT) keyword data into our reporting. This means that you, our members, can have efficient, streamlined access to all available keyword data.

You can read more about it in our press release here.

How to link your StatCounter account with GWT

To integrate your GWT data into your StatCounter account, here is what you need to do:

  • Log in to your StatCounter account
  • Click the “Wrench Icon” beside your project name.
  • gwt-wrench3

  • Click “Import GWT Data”.
  • import-gwt

  • Finally, follow the steps outlined on the page to link StatCounter with your GWT account.
  • import-gwt-page2

New Keyword Analysis Options

After you have completed the steps above, the Keyword Analysis Stat will now have 4 new options as outlined below:


1. StatCounter Only

This is the usual Keyword Analysis stat.


2. Google Webmaster

This shows the GWT keyword data only. Note that the stats are presented in the familar StatCounter style.

3. Comparison

This shows the GWT keyword data alongside the StatCounter data. You can look at each keyword and compare direct StatCounter data with indirect data collected from GWT.

4. Merged

The ‘Merged’ option includes the standard StatCounter data but redistributes the Google portion of the ‘Keywords Unavailable’ data according to the spread of keywords in the Google Webmaster Tools dataset.


Email reports will automatically include this merged data.

New Stat: GWT Data

Finally there is an entirely new stat called GWT Data which is based solely on the GWT keyword data. It shows you the clicks, impressions and positions of your keywords.


You can click the drill down link beside each result to see how individual keywords have performed over time. See a sample graph below.


We hope this new addition to your stats is useful. Please share your thoughts, comments, questions and suggestions below.

196 comments on “Google Keyword Problem

  1. No doubt this is an awesome feature. Thank you.
    My opinion is Statcounter is the best for daily use and with this additional feature it made Statcounter simply greater. Thumb Up!

  2. ◾”Click the “Wrench Icon” beside your project name.” Unfortunately, I cannot even find the wrench icon. I’m logged in, and on the correct account. However, the table at the upper right corner of the page has NO wrench icon. Now what? The table shows the visits and page views for this day and month. That is all it shows. I’ve tried this on both IE and Firefox browsers.

  3. This is a noble effort on the part of StatCounter and I applaud it. I won’t be using it as I will not have anything whatsoever to do with Google, let alone signing up for an account (Have you read their TOS?!?!?!), but thanks and credit to StatCounter for giving people an option.

  4. The generated keywords are not those that I would choose, as Google seems to prevent me from adding the keywords I want to direct search engines to my site. Is it possible to change the keywords manually?

    1. Hi Glenn,

      This new feature helps you view the keywords people are using to find your site. You can’t add to or edit this list. It is just for reporting. You can use this information to assist your marketing decisions.

    1. This is not coming from Google Analytics. This is coming from your Google Webmaster Tools account.

        1. Bing and Ask have not begun to remove keyword data by default so there is no need.

          Yahoo have begun to remove some keyword data but they do not provide their own keyword search reports. Instead, their keyword data is combined with bing’s which will make it more difficult to use. It would be better if Bing Webmaster Tools allowed the keyword data for Bing and Yahoo to be viewed separately.

          We may add something for Yahoo in the future but we have no immediate plans for this. Would you be interested in importing yahoo keywords as well?

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