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Google Keyword Problem

Have you noticed “Keywords Unavailable” in your StatCounter reports?

Unfortunately, this is due to a decision by Google to withhold this keyword information.

Since 2011 Google has been steadily expanding its policy of withholding keyword data for organic search. This means that website owners and professionals have limited access to the keywords used to find their sites. While we at StatCounter can’t undo what Google has done, we have added a new feature to our service to maximize and streamline access to available keyword data.

We have integrated Google Webmaster Tools (GWT) keyword data into our reporting. This means that you, our members, can have efficient, streamlined access to all available keyword data.

You can read more about it in our press release here.

How to link your StatCounter account with GWT

To integrate your GWT data into your StatCounter account, here is what you need to do:

  • Log in to your StatCounter account
  • Click the “Wrench Icon” beside your project name.
  • gwt-wrench3

  • Click “Import GWT Data”.
  • import-gwt

  • Finally, follow the steps outlined on the page to link StatCounter with your GWT account.
  • import-gwt-page2

New Keyword Analysis Options

After you have completed the steps above, the Keyword Analysis Stat will now have 4 new options as outlined below:


1. StatCounter Only

This is the usual Keyword Analysis stat.


2. Google Webmaster

This shows the GWT keyword data only. Note that the stats are presented in the familar StatCounter style.

3. Comparison

This shows the GWT keyword data alongside the StatCounter data. You can look at each keyword and compare direct StatCounter data with indirect data collected from GWT.

4. Merged

The ‘Merged’ option includes the standard StatCounter data but redistributes the Google portion of the ‘Keywords Unavailable’ data according to the spread of keywords in the Google Webmaster Tools dataset.


Email reports will automatically include this merged data.

New Stat: GWT Data

Finally there is an entirely new stat called GWT Data which is based solely on the GWT keyword data. It shows you the clicks, impressions and positions of your keywords.


You can click the drill down link beside each result to see how individual keywords have performed over time. See a sample graph below.


We hope this new addition to your stats is useful. Please share your thoughts, comments, questions and suggestions below.


  1. I verified my site with the webmaster tools but then got stuck – I can’t import my data, it keeps coming up with an error message. I have a feeling is that the domain names don’t match. Suggestions??

    1. Hi Michelle,

      Can you log into your GWT account, and view the domain name that Google has listed for your site? That should be the domain name to us in StatCounter when importing the GWT data.

      If that doesn’t work you could could contact us directly about this and we can investigate further.

  2. While I had no issue in making the GWT Data feature work (thanks!) how can we get back the keywords, in combination with the ‘Recent Pageload Activity’ feature of Statcounter?

    1. Hi Tanya,

      We’d love to do that! Unfortunately Google do not provide the keyword data in a form that would make this possible.

      1. Thanks! For me, I’m actually trying to get rid of some traffic … international is of no value to me, and I’m getting way too much … lol

  3. This does not work with Wix. Receive “Internal Server Error”, “Error 500”.

    1. Did you get this error when attempting to verify your site with Google Webmaster Tools? If that is the case, I’d recommend contacting Wix support about the issue.

  4. I keep trying to add the statcounter email address given as a new user and it keeps giving me an error message saying it can’t add user because the email address isn’t associated with a google account. Any reason why this would be happening?

  5. I am getting this message when I want to import the gwt data. Tried several times?

    Import Failed
    There is a temporary issue with importing the Google keyword data. Please try again later.

  6. Done as instructed but I get
    Import Failed
    There is a temporary issue with importing the Google keyword data. Please try again later.

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