Terminology Poll: Sessions, Visits & Visitors

Our lifetime summary stats allow you to keep track of the number of Page Views, Unique Visits and Returning Visits since you added your project to StatCounter. These stats are independent of your normal log size, have no storage limit and are recorded on a daily basis, allowing you to see weekly, monthly, quarterly and yearly totals.

If a visitor to your website has 5 page views in the morning, and returns to your website later that day for another 3 pageviews, we record this as 2 Unique Visits for that day. On another day, if you have 2 different people viewing your site in the morning, this would also be recorded as 2 Unique Visits.

Recently we’ve been working on adding a new stat to record distinct visitors to your site, so that in the above example, you’d see 1 visitor for the first day and 2 visitors for the second day.  The terminology between ‘Visits’ and ‘Visitors’ could be confusing though, so we are proposing to rename ‘Unique Visits’ to ‘Sessions’ in advance of adding the new stat. Let us know what you think in the poll below!

Current: Unique Visits (New Visitors stat will be in pink)



Proposed: Rename Unique Visits to Sessions


Note: Returning Visits hasn’t been shown in these screenshots, but it would likely be renamed to Returning Sessions.


We’d really love your feedback about what terminology you like the best and find easiest to understand. Please post your preferences in the poll below and let us know your thoughts in the comments!

Pick your terminology!

View Results

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[Update: Thank you for all the great feedback so far. It’s a difficult decision and it’s very helpful to hear your thoughts on the matter. Please keep the feedback coming.]

121 comments on “Terminology Poll: Sessions, Visits & Visitors

  1. None of the above!

    Keep everything as it is now — but just add one new statistic for the new metric that you want to capture and display:


    That way you avoid confusion for everybody, while expanding the information provided.

    So it then becomes:

    Page Views
    Unique Visits
    Returning Visits
    Unique Users


    1. Hi JBR,

      We strongly considered ‘Users’, but decided that ‘Visitors’ was better as a ‘User’ can imply that the person has logged in to your website.

    1. Hi Frackas, actually with the current ‘Unique Visits’ stat, one person visiting the site on two occasions the same day will add 2 ‘Unique Visits’ to that days total. If I understand your comment correctly, the current terminology is throwing you off?

  2. Sessions/users is what Google Analytics uses instead of unique visits and visitors, and for that reason I vote to use those words. I remember being confused by the different terminology used by Statcounter and Analytics (at least with respect to visits/sessions) when I first started out.

    I also think it would be nice to use the same cutoff threshold for determining when a visit/session has ended as Analytics uses. I believe it’s 30 minutes of inactivity, whereas I believe the threshold for Statcounter is longer (I can’t remember how much longer, and I can’t find it in your documentation, but I think I asked you about it in email once). Anyway, streamlining with Analytics as much as possible would be good in my opinion.

    Keep up the good work! Looking forward to the new statistic!

  3. “Sessions” makes exponentially more sense than “unique visits.” Hands down, not even a question. Excellent idea on your part.

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