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February 2019 Newsletter

Keyword Research Demystified, Success Story #1 — February 2019 Newsletter

One of our new year’s resolutions at Statcounter for 2019 is to actively help our members be more successful online. In this new monthly newsletter, we will feature stories from other Statcounter members on their business and processes, advice on digital marketing, how to get the most out of Statcounter and more. Whether you’re a small business or team of one doing your own marketing or an agency helping your clients grow, we hope there’ll be something valuable to take away each month.

This month, we have the first in a series of Success Stories where we talk to Statcounter members about their business. And a guide to doing Keyword Research to attract the most qualified visitors to your website.

As always, we value your feedback. Respond in the comments to let us know any ways we can improve.


 

Success Stories

 

Hummingbird Marketing Services is a boutique digital marketing agency in Seattle that helps small businesses grow online using a data-centric approach to digital marketing. We spoke with founder and owner Andi Lucas about her transition from print publishing to digital marketing, working for Amazon and starting her own business.

 

Andi Lucas — Hummingbird Marketing Services

 

View Story

 


 

Learning Center

 

Learn how to improve your organic search engine rankings and attract the most qualified visitors to your website by researching and using keywords in your content.

 

Google Search

 

View Guide

 


 

Further Reading

 

What we’ve been reading this month from around the web.

13 Easy Marketing Ideas for Small Businesses
Get the word out about your small business. Rebekah Bek from Ahrefs offers some tried and tested marketing ideas that you can implement on a limited budget.

State of Social 2019 Report
Buffer’s annual report includes stats and insights to fuel your social marketing strategy for 2019.

SEO Best Practices for B2B Brands Trying to Rank in 2019
Ross Simmonds shows B2B businesses some sound strategies for ranking well in Google  in 2019.

10 Ways To Make Your Small Business A Force For Good
Sustainability is central to this list of ways to make your business a force for good by Tara McMullin.

 

35 Comments

  1. Thank you for quick summary of keywords SEO. As you mentioned, I have tried Ahrefs, and it is really good in finding, comparing and analyzing keywords. It’s paid tool but you still have, I think, 5 free tries per months.

  2. Good step, I’m also doing keyword research for a client and like your stories. I want to tell you my experience too. According to my experience Google is source of all short and long tail keywords. Google keywords suggestions with search attributes + Google trends is the best method and works fine for me. Paid tools are good but crystal clear and 100% real cream you only can get using my above method.

  3. Appreciate all suggestions. I still believe on Keywords tool. Most of the traffic on my sites are longtail keywords.

  4. May be your explanation really true, google works with high quality keyword , using their guideline to reach more successfull strategy every time.

  5. Appreciate these series. There’s a lot of value for business owners in there. I should defintely spend more time becoming better at keyword research. This will be a great starting point for me I believe.

  6. While I enjoy reviewing my weekly StatCounter report, I would certainly benefit far more from being able to ‘learn’ the names and business activities of those who visit my website.

    Is there such a program available to consider?
    Thanks.
    Steve Wintner, AIA Emeritus

    1. Yes I need this also. And which keywords was used to be found

  7. Well nice story, I am hoping in the next few years maybe just maybe my success story might get on this blog. Just hoping and trying my best let’s see what happens next. Cross fingers.

  8. “WordPress is Andi’s goto CMS for new website builds. The range of plug-ins available and the extensive support network means she can get the majority of projects completed with her own skill set.”

    I thought this arena was for discussion of StatCounter’s data analytics, its strengths and limitations – not about anyone’s preferred web design/engineering tools.

  9. Very useful guide for digital marketers. Create Content Matching Google’s (and Customers’) Expectations, put yourself in customer’s shoes could help us to get desired results for business i,e, searcher’s intent.

    Thank you and more power! 🙂

  10. I have a recent issue as an Avon representative. The company changed our websites to a new version, and the code no longer works with StatCounter. It would be great if you would advise on this, as I can no longer track visitors. Maybe update the StatCounter website instructions for Avon.

  11. Been doing keyword researches and writing on those contents lately but haven’t been ranking for the keywords.

    I’m guessing this is supposed to take some time regarding of the website being an relative authority website, yeah?

    1. Hi Samuel,

      Domain age and authority are important ranking factors. An XML sitemap can help search engines to index new pages / new websites more quickly. Some other ranking factors include:

      Backlinks from authoritative and relevant websites
      Competition for those keywords
      Meaningful long-form content that is SEO optimized
      Page Speed
      Mobile Friendliness
      User Experience

      We’ll be writing about some of these topics in future guides, so stay tuned. 🙂

    2. I researched only keywords with 1k searches per month. Ranked for those first and second in Google for all of them. Guess what – no traffic from those keywords. But I get more from related

      1. @Smart Arena

        A few things to look at here.

        You could be seeing a personalized / localized version of your ranking – check if you’re actually ranking for your target audience, not just for you. Tools like Moz and SEMRush can help here.

        How appealing are your Page Titles and Meta Descriptions? Do they make someone want to click on the search result? And are they relevant to the keywords and the searchers intent?

  12. Great interview with Andi from Hummingbird. Love to see the agencies that really focus on SMBs and bring them the same tools and experience that’s usually reserved for larger brands. Good stuff.

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