Welcome to the July newsletter.
Search intent is the reason behind the search. It helps the Google algorithm decide which type of results to show searchers based on the way they phrase their search query. In our latest learning center guide, we show you how to optimize for search intent to increase click through rates from search engines and boost visitor engagement on your page.
We’re also excited to share our new ‘Exposure’ section on Statcounter, a series of digital marketing guides for photographers. Our first guide is an deep dive into digital marketing strategy for photographers.
Optimizing your content for search intent.
Learn about the four types of Search Intent and how to research and optimize your content to improve your rankings, increase click through rates from search engines and boost visitor engagement on your page.
Whether you’re just getting started with your photography business and looking to generate your first leads or you have an established photography business and you’re looking to ramp up sales during the quiet months, laying the foundations of a solid digital marketing strategy that is relevant to your type of photography, your target demographic and your location will mean less time spent on sales and marketing in the long term and more time spent on your passion.
Our new digital marketing strategy guide for photographers is a masterplan for attracting more visitors to your website and converting them into customers.
7 SEO Title Tag Hacks for Increased Rankings and Traffic
Moz offers seven super-easy and timeless hacks to keep your title tags clickable in the SERPs in this episode of Whiteboard Friday.
Image Optimization In WordPress
This extensive Smashing Magazine guide shows you how to optimize images on your WordPress site for better loading times.
The Dos and Don’ts of Finding Your Perfect Content Writer
How to find a content writer that delivers results, knows your niche and presents the content you need.
Thanks for reading and we welcome your feedback and suggestions in the comments below.