Search Intent & Digital Marketing Strategy for Photographers

Welcome to the July newsletter.

Search intent is the reason behind the search. It helps the Google algorithm decide which type of results to show searchers based on the way they phrase their search query. In our latest learning center guide, we show you how to optimize for search intent to increase click through rates from search engines and boost visitor engagement on your page.

We’re also excited to share our new ‘Exposure’ section on Statcounter, a series of digital marketing guides for photographers. Our first guide is an deep dive into digital marketing strategy for photographers.

Learning Center

Optimizing your content for search intent.

Learn about the four types of Search Intent and how to research and optimize your content to improve your rankings, increase click through rates from search engines and boost visitor engagement on your page.

View Guide



Whether you’re just getting started with your photography business and looking to generate your first leads or you have an established photography business and you’re looking to ramp up sales during the quiet months, laying the foundations of a solid digital marketing strategy that is relevant to your type of photography, your target demographic and your location will mean less time spent on sales and marketing in the long term and more time spent on your passion.

Digital Marketing Strategy for Photographers

Our new digital marketing strategy guide for photographers is a masterplan for attracting more visitors to your website and converting them into customers.

View Guide


Further Reading

7 SEO Title Tag Hacks for Increased Rankings and Traffic
Moz offers seven super-easy and timeless hacks to keep your title tags clickable in the SERPs in this episode of Whiteboard Friday.

Image Optimization In WordPress
This extensive Smashing Magazine guide shows you how to optimize images on your WordPress site for better loading times.

The Dos and Don’ts of Finding Your Perfect Content Writer
How to find a content writer that delivers results, knows your niche and presents the content you need.​


Thanks for reading and we welcome your feedback and suggestions in the comments below.


  1. I suppose that in this context photo is also considered as a content? Coz otherwise I can’t get how photographer’s portfolios without text content should rank. Right?

    1. Great point. Using keywords in image file names and image captions helps, especially with image search. But you really need to be creating text content for your website to attract visitors.

      Stay tuned for a new series on content marketing where we’ll be diving into this area in detail.

  2. thank you for the complete and detailed explanation . The guide you shared also really good.

  3. Thank you for sharing your experience. This information is really helpful! I have already rewritten the content for 2 pages of my site after reading your guide, I will try to measure the results.

  4. This information is very useful for photographers who want to sell their products online. Understanding the user’s search intent is very important. Your explanation is very good at this. Thanks for sharing

  5. Your articles are always very helpful to me. This particular one is very helpful. Thanks

  6. Great piece of information. The ideas are well explained and up-to-date. Thanks for these tips.

  7. I have been looking for these ideas for a long time. I will implement these tips in my online art shop. I am very excited. Thanks for sharing

  8. I have reviewed your digital marketing strategy guide in detail. Many thanks for considering we photographers.

  9. Thanks a lot for thinking also about us photographers with the new section 🙂

  10. Are you guys going to release any new SEO tutorials anytime soon? I have been following you for quite some time and have learnt a lot.

    1. Thanks for your feedback. See above for our SEO article on Google Search Intent and let us know about any particular areas of SEO you are interested in.

  11. Kudos to Maria on that search intent guide. Really good stuff. Always tried to break that stuff down in my head but those four buckets are a really nice way to think about it.

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