Are Google and Facebook ads costing more but giving you less each year? Or has advertising online gotten so expensive that you don’t even try? We’ve experienced this and a lot of marketers and business owners are worried about it.
Why is this happening?
More and more businesses are coming online and starting to advertise for the first time. Businesses who are already spending on digital ads are shifting more of their advertising budget towards digital. This means increased competition for the same audience. Marketers and business owners are pitted against each other in bidding wars for the most popular audiences and keywords.
So we have more businesses and bigger budgets competing for the same audience on one side. Then on the other, Google and Facebook have a strategy of tweaking their algorithms to reduce the browser and app real estate available for free organic content. This pushes more business to use their ads and reduces the total amount of free organic exposure available to be shared.
We can see the results of these 2 trends in the sky-rocketing ad revenue growth for Facebook and Google below. Google raked in over $135 billion last year, and Facebook pulled in $70 billion.
Google Ad Revenue 2002 — 2019
Facebook Ad Revenue 2010 — 2019
Is this a problem for your business?
We’ll share the results and you can see how your experience relates to your fellow marketers and business owners in the next update.
Thanks for this wonderful article.
Thanks for Sharing Knowledgable Post.
Thanks for sharing such informative article. I have just started to use facebook ads for my projects and your article helped me a lot.
Thank you so much for sharing. This is really good article and so much to learn.
I don’t know the cause behind this but can you please publish an article on google and Facebook ads?
I use Google ads more. I got very positive results.
Thanks for Sharing Knowledgable Post.
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Thank you so much for this article. Very good to read
Thank you for your sharing, very good to read.
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Very great post for CRO & Paid Search. Google Ads is too usefull for me.
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Well, it also depends on the niche and audience. According to me, Both are fine. Nowadays Tik Tok is emerging and what do you think? It will overtake Facebook?
It’s good to use Bing Ads than Facebook and google as Bing ads are less expensive.
Thanks for Sharing Knowledgable Post.
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i have tried facebook ads before with no success 🙁 google ads seems to be working fine to me and much cheaper
Very well explained about fb and google ads and it’s revalency .
Thanks for Sharing Knowledgable Post.
Statcounter,I like your blogs,thank you for being there.
Google and Facebook ads are very expensive! I use content marketing.
Thanks for sharing such great article ..