One of the most common and infuriating problems we have seen in Google Ads campaigns is when ad clicks are happening outside the specific locations you have targeted.
Unfortunately, Google has buried a crucial setting related to location targeting many layers deep within their interface and unless you know about it and where to find it, you will continue to pay for ad clicks outside of your target locations.
The setting in question decides whether your ads are shown to people who have a physical Presence in the target locations you choose or people who have previously shown any Interest in your location when they search from anywhere in the world.
The default setting in Google Ads is Presence or Interest which casts a very wide net. With the exception of tourism related businesses, most advertisers should change this setting to Presence only.
Our Google Ads Integration makes it easy to spot this in Statcounter by showing you for each ad click if your campaign is set to Presence, Presence or Interest or Search Interest.
Not just that but you can also view the Google Ad details that correspond to each individual visitor session in Statcounter, including keywords, campaign, ad group, location of interest and more.
See where your Google Ads configuration is resulting in irrelevant clicks and wasting your ad budget.
Uncover fraudulent ad clicks from competitors and block IP addresses from being shown your Google Ads without having to leave Statcounter.
Haven’t yet tried the Google Ads integration in Statcounter?
Learn more about our Google Ads integration and try it out today.
Already using it? Let us know in the comments how it has helped you.