Does your website have a goal? Are you tracking how well your users are reaching that goal? “Conversion rate tracking” has a reputation for being complicated but we’re really hoping to change that. We’ve just … Continued
Are Google and Facebook ads costing more but giving you less each year? Or has advertising online gotten so expensive that you don’t even try? We’ve experienced this and a lot of marketers and business … Continued
CRO | Paid Search 50
Facebook Instant Articles has been around for almost three years. Since launching with several partners in 2015, more than 10,000 publishers now use the format worldwide. And according to Facebook, Instant Articles “pays out more … Continued
Author and publisher Ian Lamont has used StatCounter since 2006 to help monitor his blogs and publishing websites. He recently used StatCounter to identify suspicious click fraud activity associated with a Google AdWords campaign. We … Continued
Google is always tight-lipped about the changes they make to their algorithm, however, the change on March 7th/8th was large enough for many website owners and digital marketing firms to notice substantial changes in traffic … Continued
Mobile and tablet usage across the StatCounter network has exceed desktop usage for the first time in October. We issued a release about this on our Global Stats site this morning. It has never been … Continued
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