Are Google and Facebook ads costing more but giving you less each year? Or has advertising online gotten so expensive that you don’t even try? We’ve experienced this and a lot of marketers and business owners are worried about it.
Why is this happening?
More and more businesses are coming online and starting to advertise for the first time. Businesses who are already spending on digital ads are shifting more of their advertising budget towards digital. This means increased competition for the same audience. Marketers and business owners are pitted against each other in bidding wars for the most popular audiences and keywords.
So we have more businesses and bigger budgets competing for the same audience on one side. Then on the other, Google and Facebook have a strategy of tweaking their algorithms to reduce the browser and app real estate available for free organic content. This pushes more business to use their ads and reduces the total amount of free organic exposure available to be shared.
We can see the results of these 2 trends in the sky-rocketing ad revenue growth for Facebook and Google below. Google raked in over $135 billion last year, and Facebook pulled in $70 billion.
Google Ad Revenue 2002 — 2019
Facebook Ad Revenue 2010 — 2019
Is this a problem for your business?
We’ll share the results and you can see how your experience relates to your fellow marketers and business owners in the next update.
Great article regarding paid ads ..thx for sharing with us
Nice piece of contents regarding google and Facebook ads .. appreciated ..
Very nice information awsm.. article
Thanks for sharing the nice information if ads .In beginning i also deal so many problems in fb ads ..
I’ve been using Google Ads for over 2 years now and I’m satisfied with the results. Instagram Ads have never converted for me but I guess its due the vertical I’m in.
Very helpful post thanks for sharing information about Google and Facebook ads
This is really helpful article thanks for sharing such great information about Ads with us
This is very informative article thanks
Really very helpful posts thanks
Yes, indeed Google and Facebook have monopolized the marketplace and are milking the honest guys who are trying to make a living online. They are not interested in a few hundred bucks a day from them anymore now that they can pocket thousands from one advertiser. That’s modern days legal ripoff to say the least!
Yea, its like daylight robbery or like the older days movie where you need to pay the gangster an amount of money to walk across the bridge.
Thanks for sharing your information I hope this will help me.
Honestly, this is so great.
Prices on Google Ads increasing everyday, even you have almost no competition you won’t get clicks under 15cents no matter how well you campaign will be optimized. Google and Facebook became evil in every point!
That’s an amazing piece of content. Thank for sharing.
Thanks for this article. FB ads have really been a nightmare for me.
It has become ridiculous that a handful of advertisers can basically wipe out small business and regional business and no one seems to care at all. It really is a shame that Google and Facebook have not accounted for such businesses. To make matters worse, it seems like Google and Facebook tend to give the least likely to convert traffic to the smaller advertisers who cant afford to spend thousands a day in ads. this is merely taking money for nothing.
Great article! Thanks
I recognized this up-coming problem already years ago. Same arrogance as banks. Governments en politics need to intervene in the power of these tech-giants.
I was thinking that there would be a suggestion to advertise on smaller blogs as a way of getting the word out for less money. As a longtime blogger, since 2006, it’s been interesting to see how things have changed over the years.
very sad about what is happening in paid web advertising…and no any supervision – this is the biggest problem.
100% agree. The trend is bad, no rainbow expected.